i.am the hero of real beauty

We are a New Zealand business that’s pioneering the most efficacious and sustainable products that improve your beauty and wellness from the inside out. Founded on the principles of honesty, authenticity and circularity, we only work with high potency and clinically proven ingredients. And, we are willing to make significant investments to ensure that our planet is taken care of.

i.am 100% natural, scientifically active

Years of research, formulation and design tie nature’s most potent ingredients backed by global research to a range of world-leading formulations that are 100% natural, free from fillers, artificial flavours and preservatives, and packed with multiple active ingredients at high levels of concentration.

i.am luxurious formulations

Along with the efficacy of our products, we have worked tirelessly to deliver formulations that can slip happily into a coffee or smoothie with no fishy taste or smell, and highly soluble collagen powders that do not lump or clump.